Business Ethics Assignment - KFC - Free Essay Example

Sample details Pages: 7 Words: 2118 Downloads: 7 Date added: 2017/06/26 Category Ethics Essay Type Research paper Did you like this example? Business Ethics Table of Contents Assignment one: Q1. There are mainly three theoretical ethical approaches present and they are: Q2. Comparison of absolute ethics and relative ethics: Q3. Don’t waste time! Our writers will create an original "Business Ethics Assignment KFC" essay for you Create order Ethical issues affecting the businesses: Assignment two: Q1. How business objectives are affected by ethical considerations Q2. Implications for a business and its stakeholders to operate the business ethically: Q3. Role of KFC acting as a moral agent: Assignment three: Q1. A current ethical issue affecting McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s: Q2. Report on how McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s can improve the ethics of their operations whilst meeting objectives and ensuring good employee/employer relationships: Q3. Suitable ethical code: References: Assignment one: Q1. There are mainly three theoretical ethical approaches present and they are: Deontological ethics: Deontological ethics is basically a normative ethical position in which the morality of action is judged based upon the adherence of the rule by action. The theory had been developed by Immanuel Kant (Klein Smith, 2004). Kant argued that it is not the consequences of any action which can make right or wrong but the motives of the person who is responsible for taking up the action itself. Consequentialism: Consequentialism is an ethical theory which takes into consideration the consequence of the conduct of a person. The judgment about the rightness of conduct is based upon it. According to the consequentialism theory, it can be stated that the morally right act can bring out good and positive outcomes (LeClair, Ferrell and Fraedrich, 2012). The theory has been developed to be distinguished from the deontological ethics. Pragmatic ethics: Pragmatic ethics has been developed by John Dewey who believed that some of the societies have progressed substantial ly morally in the very same manner in which they attained progress in science. The pragmatic ethics also states that principles, norms and moral criteria can be improved through inquiry. Q2. Comparison of absolute ethics and relative ethics: The absolute ethics is based on the theory that some things can be considered either right or wrong from a particular point of view and the things cannot be changed as per the culture. There are certain actions which are intrinsically right or wrong. It means they are right or wrong according to their point of view. On the other hand, the relativist ethics is based on the theory that there are no valid moral principles. If an action is good in itself and if it is considered bad by others then there is no basis to find out the truth behind it (LeClair, Ferrell and Fraedrich, 2012). Q3. Ethical issues affecting the businesses: In the complex global business environment, all the businesses face various types of ethical issues. They are: Fundamental issues: The most essential and fundamental ethical issue which the businesses should face is trust and integrity. The businesses should treat every customer fairly and all the business affairs should be carried out with honesty. From the perspective of KFC, one of the companies considered for this study, the organization should strive to provide the best quality of food to every customer, providing the maximum value for money. Also, they should maintain transparency in the ways they conduct business in every possible arena. Diversity issues: There are many companies that always employ the workers from a specific culture or community. An ethical response to the diversity mainly begins with recruiting the diverse workforce and all the employees in KFC should be given equal opportunities in various aspects such as training, promotion etc (LeClair, Ferrell and Fraedrich, 2012). It should start with providing equal opportunity to every individual who applies for a position in the organization. The ethical response of the company is fulfilled when the employees can enjoy a respectful workforce which values the contributions made by them to the company. Marketing issues: There are some marketing ethical issues which might be confronted by the organizations. There are many companies who promote their products to a particular community or culture which is purely unethical approach to marketing. Organizations also involve themselves into falsely promoting the benefits of certain items. All these result into customers taking up decisions in favour of the company based upon false promises. KFC holds the ethical duty of designing their marketing campaigns based solely upon the truth (Maignan, Ferrell, and Ferrell, 2010). Decision making issues: Ethical decision making processes of the organizations should protect the employees and they should make sure that all the operations of the businesses should be fair. The business decisions at KFC should never be framed in a manner which would cheat their customers, deprive their employees of their rights and defraud the government society in general. Assignment two: Q1. How business objectives are affected by ethical considerations There is huge importance of ethical considerations in the business of KFC. The ethical considerations can help KFC to address the problems, situation and opportunities to choose the actions. As KFC has adapted ethical standards in marketing, they promote their products among people with correct information. They have also adapted ethical standards in packaging of the products. The government agencies of the countries in which KFC operates their business and the consumers too have pressured KFC to provide healthier menu options to the customers, particularly among children and since, KFC started to provide healthier food options to the customers, the total number of customers has increased (Merritt, 2011). KFC also employed a diverse workforce in almost all the countries in which they operate and they have also employed a huge number of people with physical challenges. It helped them to be appreciated by the governments and agencies of the countries. Q2. Implications for a business and its stakeholders to operate the business ethically: The ethical operations of the business of KFC have also helped the stakeholders to be benefitted. The most important stakeholders i.e. the customers can get healthier menu options which help them to reduce their costs of daily meals (Merritt, 2011). The shareholders of the business have also been benefitted as their profit has also been increased due to the ethical operations of the business. The government agencies have also been satisfied with the ethical considerations of KFC and more and more countries are giving opportunity to KFC to expand their business in multiple countries. Q3. Role of KFC acting as a moral agent: KFC is a world-renowned organization, which has become a moral agent in terms of diversity in employment and promoting healthy eating and lifestyles. There are even stores that are run entirely by hearing and verbally-disabled individuals. By doing this, the company has extended tremendous support to the disabled communities and has set a great example of employment ethics. In turn, it has also aided the organization in gaining huge amounts of popularity in the society as a whole. Also, KFC promotes healthy eating by offering healthy food options in the menu and marketing them aggressively to attract customers, especially kids. For example, its grilled chicken is a healthy option and is promoted with a lot of vigour (Idalberto, 2012). Q4. Analysis of the development of mechanisms to achieve employee empowerment and involvement: In order to achieve employee empowerment and involvement, KFC motivates employees with the employee of the month mechanism. The best employees get thi s award and their pictures are displayed at the stores. Employees are also motivated with incentives, rewards, etc. Diversity is a priority and KFC has incorporated different community websites, job sites, etc. in order to involve different kinds of people into the workforce. The company also promotes female leadership. In 2012, special assignments were designed to identify leadership skills so that 15 women could be given leadership roles in the company (Gil, 2012). Assignment three: Q1. A current ethical issue affecting McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s: The McDonalds Corporation is the largest restaurant chain fast food in the world and is based in the U.S. It manages its subsidiaries directly or through franchise. McDonalds restaurants are found all over the world (to employ full-time about 438,000 people) and have become one of the most recognizable symbols of so-called globalization, the fast-paced lifestyle and modern consumerism. A recent ethical issue that the company has been facing is criticism of its employment practices. On 5 August 2013, The Guardian published in a report that 90% of the employees working in McDonalds, UK, had zero hour contracts (Idalberto, 2013). Zero hour contracts are contracts that do not specify any work schedule or regular time period of duty. There is no obligation to provide work or pay, and, the company can make employees work in an à ¢Ã¢â€š ¬Ã‹Å"on callà ¢Ã¢â€š ¬Ã¢â€ž ¢ system. Thus, under this contract, McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s can pay employees strictly on the basis of hours worked. Th e Guardian revealed that McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s is the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s biggest zero hour employer. Zero hour contracts, though legal, are considered to be unethical as they are often used to exploit the workforce. As per a study done by the Fast Food Forward, due to zero hour contracts, 84% of the workforce of all fast food companies in New York, are paid less than the salaries they deserve (Neville, 2013). In the period between 2007 and 2011, employees of the fast food industry in USA had to get help worth $7 billion from public assistance options as their low salaries could not help them sustain themselves and their families (Fast Food Foreward, 2013). As per the research by Fast Food Forward, some of the employment practices and HRM practices of McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s are unethical. If minimum wage employees ask for help or proper salaries, the McResource phone line provides the advice of getting food stamps. The McResource website states that employees should divide their food into small pieces while eating, so that, they have the feeling of eating more food. The website also advises employees to get cash refunds on gifts that have not been opened and to stop complaining. The site states that complaining results in 15% increment of stress levels, and hence, should be avoided (Neville, 2013). These practices, advices and statements of McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s have been criticized heavily and the company was forced to shut down the McResource website. These incidents have created a lot of negative publicity for the company and have damaged its reputation (Rabaglio, 2011). Q2. Report on how McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s can improve the ethics of their operations whilst meeting objectives and ensuring good employee/employer relationships: McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s can solve this ethical issue and improve its operations by opting for ethical employment and HRM practices. It can avoid zero hour contracts and have full time employees who are paid adequate salaries (Rabaglio, 2011). In order to accommodate the increased expenses, it can reduce the number of employees. Presently, most employees work on an hourly basis, and hence, do not have any liability to work complete shifts of fixed duration. With fixed shifts of 8-9 hours, even a reduced work force can provide high quality of work performance and the overall productivity will not be affected negatively. Also, adequate salaries will improve the relationship between management and employees and the morale and motivation of workers will improve. This will increase efficiency. The company should also make a strict clause to avoid child labour. Finally, in order to incorporate part time workers, the hourly payment option should be replaced with half shift options of 4 -5 hours. This can be ideal for students (Marras, 2011). Q3. Suitable ethical code: A suitable ethical code for McDonaldà ¢Ã¢â€š ¬Ã¢â€ž ¢s would involve the following policies: Child labour should be banned strictly Full time employees should be paid adequate salaries with respect to their job roles and zero hour contracts should abolished Work schedules should be established in well defined shifts Employee needs should not be neglected (Idalberto, 2012). References: Anzalone Liszt Grove Research Fast Food Foreward. (2013). New Yorks Hidden Crime Wave. USA: Wage Theft and New York Citys Fast Food Worker. Gil, A. (2012). People Management. Focus on Desktop Professional. Sao Paulo: Atlas. Idalberto, C. (2010). People Management: the new role of human resources in organizations. Rio de Janeiro: Campus. Idalberto, C. (2013). People Management. Rio de Janeiro: Elsevier. Klein, J.G., Smith, J. (2004). à ¢Ã¢â€š ¬Ã…“Why We Boycott: Consumer Motivations for Boycott Participation.à ¢Ã¢â€š ¬Ã‚  Journal of Marketing, 68 (3): 92-110. LeClair, D.T., Ferrell, O.C. and Fraedrich, J.P. (2012). Integrity Management: A Guide to Managing Legal and Ethical Issues in the Workplace. Tampa, Florida: University of Tampa Press. Maignan, I., Ferrell, O.C. and Ferrell, L. (2010). à ¢Ã¢â€š ¬Ã…“Corporate Social Responsibility and Marketing: An Integrative Framework.à ¢Ã¢â€š ¬Ã‚  Journal of the Academy of Marketing Science, 32 (1): 3-19. Marr as, J. (2011). Human Resource Management: from operational to strategic. London: Futura. Merritt, A. (2011). à ¢Ã¢â€š ¬Ã…“N.J. AG Sues Blockbuster Over Ads.à ¢Ã¢â€š ¬Ã‚  Philadelphia Business Journal, February 18, 42. Neville, S. (2013). McDonalds ties nine out of 10 workers to zero-hours contracts. UK: The Guardian. Phillips, C.F. (2011). à ¢Ã¢â€š ¬Ã…“Some Theoretical Considerations Regarding Fair Trade Laws.à ¢Ã¢â€š ¬Ã‚  Journal of Marketing, Vol. 3, 242-250. Rabaglio, M. (2011). Competency Management Tools for attraction and attracting human talent. London: Thorsons.

Essay on Pure Cinema - 1702 Words

Italian Neo realism; Pure Cinema 1. Ladri de Biccilette [Bicycle Thieves] (Vittorio De Sica) Do you agree with Andre Bazin that Ladri de Biccilette is an example of ‘pure cinema’? (Bazin [1971] p.60). To what extent is such a pure cinema possible and, in your opinion, which Italian Neo-realist film screened on the unit comes closest to it? Explain your reasoning. This essay will address the characteristics of ‘pure cinema’ and the extent of its practical nature. It also seeks to analyse the film Ladri de Biccilette whilst exploring the traits of pure cinema in this film. The definition of pure cinema refers to a cinema where real life is projected onto the screen in way that creates the illusion of reality. The more the†¦show more content†¦A group of German priests joins them and start to talk in German, which again felt very accidental. The camera films everybody until the rain stops without a single cut, contributing to this aspect of dead time. Ladri de Biccilette is a very successful film in creating natural and believable moments. While the worker and his son are off searching for the bicycle, there is moment where the child tries to urinate in street. This is an indication of profound realism, where even examples of the most private behaviour and dialogue are shared with the audience. The connection between the worker and his son is one of the most natural relationships existing in this film. Poverty almost closes the gap between the worker and his child, as the father does not have money and education to make him considerably superior. The family needs to send the young child to work and the worker needs his help and company to search for his bicycle. The dialogue between the father and son is like dialogue between two adults. The worker talks about their income and his strategies to attempt to improve their lives, while the son criticizes his dad when he created a situation which caused the old man to run away. 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Sop for Public Health Free Essays

Being a compassionate person at heart, I was inclined towards social work since my school days. So naturally I was inclined to do some good when I was studying to be a dentist. So in the rather drab subject of Community Dentistry which most of students hated well I found some interest on Public Dental Health services, recordings for case studies, Indices and Epidemiology. We will write a custom essay sample on Sop for Public Health or any similar topic only for you Order Now There I learnt that the delivery of health services and primary care was very difficult in a vast and diverse country as India. Epidemiology and diagnosis of diseases like AIDS, tobacco cessation program, Dental lath education were interesting. I even made a project in my third year on oral manifestations of HIVE. The project was a hard copy of pictures and slides that explained the various routes of transmission of HIVE, difference between HIVE and AIDS, what are the early signs and symptoms of HIVE, and how to prevent spread of this infection, in a manner easily understandable by a layman. While many people have started using this and showed improvement, I constantly wonder about performing such techniques on a bigger scale – something that will make it possible. India and especially South Asia has a great population who are in influence of chewing Tobacco and Smoking. They have led to losses socially, economically, functionally, psychologically and of life in our society. During my training in dental school I came to realize that number of tobacco users are much more in my state. And they have to suffer a lot because of this habit from diseases like cancer at very early age. Already quality of health is poor and because of such habit people made it more worst. This inspired me to attend a special training workshop for tobacco cessation counseling by Tobacco Intervention Initiatives (T†). My extensive knowledge on pre-cancerous lesions proved to be extremely helpful at the time of implementation of the training at related campaigns. And I already used this knowledge during my internship to aware people about harmful effects of tobacco and helped them to quite their habit. It made me realize that we needed greater skills of Management and organization in our Society and this was a major hurdle in our Health Care system. How to cite Sop for Public Health, Papers

King Richard Third Essay Example For Students

King Richard Third Essay Explain the importance of Act 1 Scene 1 to King Richard Third Discuss your ideas for presenting these scenes and say, how successfully you think the Loncraine Version interpreted them  This plays deals with the story of King Richard third, Duke of Gloucester, and reflects on how he gained the English Throne. The genre is history although in our terms it changed to horror due to the number of deaths that take place among the characters throughout the film. Richard becomes the focus of the play; it is structured to allow the audience to feel involved and complicit in his crimes. The backdrop to the play is the infamous civil conflict, the war of the roses. The play is presented in the Tudor perspective. It was written to flatter the monarchy. Therefore, Shakespeare portrayed Richard in a negative light as a deformed, obsessive villain not a hero.  The conflict of the war of the roses was a brutal civil war where Queen Elizabeths godfather Henry VII defeated Richard and gained the throne of England, the first Tudor monarch. In this way, Shakespeare indicated that the Tudors were the founders of peace, ending the war of the roses in favour of Elizabeth.  The civil war affected people badly, throughout the whole British Isles. Shakespeares language indicates that after the civil conflict, everybody was involved in great celebrations. The language of war is balanced clearly with the language of pleasure. The great celebration indicates to the reader how the good overcame the evil i.e. the Tudors being good.  This correspondence is indicated through; Our stern alarms changd to merry meetings or Our dreadful marches to delightful measures. These contrasts indicate to the reader how one wartime use is being changed to a celebration indicating the idea of peace, stability and national unity. With, Our Stern alarms changd to merry meetings indicates through the alliteration of the m how much partying is taking place. Moreover, Our dreadful marches to delightful measures; this balance is further enhanced through the double vowel sound with the d and the m. This further enhances the use of national unity and collaboration. In the opening soliloquy, Richard uses personification of winter to exemplify war and the discontent of people. His metaphor for peacetime is glorious summer. These uses of seasonal metaphors are used to create contrasting ideas of war and peace.  Richards decision to be a bad is conveyed clearly, in his simple line; I am determined to be a villain.  From lines 10 to 14, Shakespeare uses various metaphors for love making and dancing and describes Edward IV as having an unrestrained appetite for sex. Yet, through all this bitterness he clearly describes his deformities; Deformd unfinished sent before my time.  He indicates to the reader how there is nothing for him to do but to look at his deformities; Have no delight but to pass away the time. The reader feels obliged to feel sorry for Richard as he suggests that nobody would love him yet he wants not just the pity of the audience but to entertain them and himself, telling them how he is not a victim but a villain to entertain these fair well spoken days.  Richards deformities obviously cause him pain, as he describes to the reader sportive tricks in which he is unable to advance. As during this period people were celebrating due to the post of the civil crisis, yet he is unable to perform these rituals and he feels an outcast of which the audience feels they can relate to. Richardss resentfulness and enviousness towards Edward is clearly indicated in lines 10-13. He refers to Edward as he, describing him as wanton and lustful. Richard reveals this as a weakness.  These lines unbalance the view of social legitimacy-how if anyone challenged or sought to change his or her place they would be defying God.  Richard describes his relationship with Edward in more detail in lines 31-36. In these lines he indicates to the reader how naive and simple Edward is contrasting to himself as false and subtle. .u486abb6e22c92dbe8f233928d84b62de , .u486abb6e22c92dbe8f233928d84b62de .postImageUrl , .u486abb6e22c92dbe8f233928d84b62de .centered-text-area { min-height: 80px; position: relative; } .u486abb6e22c92dbe8f233928d84b62de , .u486abb6e22c92dbe8f233928d84b62de:hover , .u486abb6e22c92dbe8f233928d84b62de:visited , .u486abb6e22c92dbe8f233928d84b62de:active { border:0!important; } .u486abb6e22c92dbe8f233928d84b62de .clearfix:after { content: ""; display: table; clear: both; } .u486abb6e22c92dbe8f233928d84b62de { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u486abb6e22c92dbe8f233928d84b62de:active , .u486abb6e22c92dbe8f233928d84b62de:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u486abb6e22c92dbe8f233928d84b62de .centered-text-area { width: 100%; position: relative ; } .u486abb6e22c92dbe8f233928d84b62de .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u486abb6e22c92dbe8f233928d84b62de .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u486abb6e22c92dbe8f233928d84b62de .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u486abb6e22c92dbe8f233928d84b62de:hover .ctaButton { background-color: #34495E!important; } .u486abb6e22c92dbe8f233928d84b62de .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u486abb6e22c92dbe8f233928d84b62de .u486abb6e22c92dbe8f233928d84b62de-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u486abb6e22c92dbe8f233928d84b62de:after { content: ""; display: block; clear: both; } READ: The plays key themes EssayRichard indicates to the reader his greed and his ever flourishing yearn for power indicating to the reader that these would be the good ingredients need for a good king which Edward clearly lacks.  Richardss manipulative skills are shown widely in lines 30-42. In these consecutive lines, Richard shows his treacherous and deceitful behaviour in which he is able to switch on and off. This opaque behaviour enhances his complex character and illustrates his ability to be a good actor.