Examine the Extent to Which Gender Is Socially Constructed

Gender differences are biologically constructed. We are born either as male or female. Without going any further these statements appear normal and one can take the view that this is the general assumption. What then is sex? Is there a difference between sex and gender? Distinctions between sex and gender have been made by social scientists from the feminist movement of 1970’s, when feminists argued that the traditional views of masculinity and femininity often led to the disempowerment of women.Ann Oakley (1972) in particular, set the stage for the socialization explorations of gender identity (Abbott 2005). Since this latter part of the 19th century, the common distinction made by sociologists is that sex is derived from the biological differences between men and women – chromosome make up, internal and external genitals and reproductive organs amongst others. Gender, however, refers to the socially constructed characteristics of masculinity and femininity, characteri stics that are defined by different societies and cultures in different ways.In contrast, there are arguments proposing that gender differences are based on biological sex and result from biological factors – we naturally show characteristics of masculinity and femininity. These different views are often referred to as the nature v nurture debate (Marsh et al 2009, Lippa 2005 and Abbott 2005) Here we will look at some of the biological explanations in support of the assumption that gender differences are biologically determined before moving on to the sociological explorations of the social construction of gender, and the limitations of both views.We will also look at the gender differences across cultures and the influence of the mass media in shaping our society. Biological sex differences have often been used to explain the ‘natural’ differences in roles employed by men and women – men are naturally the breadwinners and the women nurture and take care o f the family. The different arguments for the biological explanations of gender roles are often referred to as ‘essentialism’ and ‘biological determinism’ (Marsh et al 2009). Talcott Parsons (Parsons and Bales 1955 as cited in Marsh et al 009) argued that the natural differences between men and women suit them to specific roles within society. This is referred to as the ‘sex-role’ theory. This theory relies on the premise that there are two distinct categories of men and women throughout the world. It therefore follows that heterosexuality is viewed as the norm. This immediately excludes those persons who feel that their gender identity does not correspond with their biological sex, for example transsexuals and homosexuals.Since the first wave of feminism in the 1970’s the focus has shifted towards the now dominant socialization explanations of gender identity, however we still see new biological theories and studies appearing. For examp le, biological determinists have looked to the differences in male and female brains. In their book Brain Sex (1989), Anne Moir and David Jessel talk of the ‘prenatal hormone’ theory, whereby testosterone has an influence on thought process and emotions leading to the brain being wired differently between men and women (Marsh et al 2009).Simon Baron-Cohen also has similar views – â€Å"the female brain is predominantly hard-wired for empathy, and the male brain is predominantly hard-wired for understanding and building systems†. (Simon Baron-Cohen 2003 as cited in Marsh et al 2009:220). In contrast, the various socialization explanations of gender argue that our gender identities are created by society, by interactions from early childhood with parents, siblings and peers (social learning theory) and by external influences such as the mass media, continually developing through our social interactions and experiences into adulthood.The differences across cu ltures in what is considered as masculine and feminine are also studied in support of this concept. â€Å"The different social experiences of women and men are the creation of society far more than biology† (Macionis and Plummer 2005:308). The social learning theory suggests that from birth we learn what is considered as â€Å"gender-appropriate† behaviours and traits (Marsh et al 2009). â€Å"Infants are seen as blank states, waiting to be written on by their environment† (Bilton et al 2002:136). This theory suggests that through nteraction with parents, siblings and peers, children learn the characteristics of their gender role – which emotions to display, activities to take part in or avoid, toys to play with, clothing to wear, work and hobbies to pursue amongst others. It is also widely accepted that children copy what they see and try to emulate their peers etc. This is referred to by sociologists as ‘modelling’. The majority of persons will recall that some behaviours are encouraged and accepted whereas if a child emulates something that a parent views as wrong or abnormal this is discouraged. The reactions from parents etc. einforce the gender characteristics expected of the child (Marsh et al 2009). A study undertaken in North Carolina of pre school children (Robinson and Morris 1986 cited in Bilton et al 2002) proposes that the social learning theory is an incomplete explanation that we learn all ‘gender-appropriate’ behaviours. In this study, children were themselves selecting ‘gender-stereotyped’ toys for their Christmas presents. For example dolls were selected by the girls and military toys by the boys. The parents selections for the children were mostly sex-neutral – art supplies and musical instruments.The early inclinations of the children to conform to their gender roles cannot be explained by the social learning theory (Bilton et al 2002). In 1971 Sandra Bem, a Pennsylv anian psychologist created the Bem Sex Role Inventory. This inventory lists various characteristics which are stereotyped as being masculine (dominant, athletic) or feminine (affectionate, flatterable). Individuals can assess themselves by selecting which of the characteristics they view as being desirable for a man or woman in order to determine how well you fit into your traditional gender role.The results from a sample of participants show that both men and women share a range of what are considered to be stereotypical feminine and masculine traits (Marsh et al 2009). Some writers have interpreted that Bem is in effect arguing that â€Å"the development of typical gender roles and gender stereotyping are not inevitable† (Marchbank and Letherby 2007:125 as cited in Marsh et al 2009:223). In other words parents, teachers etc. can influence the gender identities of the children.Money and Ehrhdart (1972) report the case of a 7 month old boy who after losing his penis in an acc ident underwent surgery to reconstruct his genitals as female. He was thereafter raised as a girl and is reported to have developed normally as such (Money and Ehrdart 1972 as cited in Bilton et al 2002). This would support the interpreted view of Bem above. The stereotypical gender projections of the mass media are also said to have an influence on our gender identities, often reinforcing gender stereotypes. â€Å"The media are forms of pedagogy that teach us how to be men and women† (Kellner 1995:5 as cited in Marsh et al 2009:231).Some argue that the media however offers a variety of images that both challenge and support stereotypical views (Stacey 1994 as in Marsh et al 2009). Feminine stereotypes are reinforced by media representation of the fashion, beauty and diet industries, focussing on physical improvement and reinforcing the stereotype that women should always look their best and ‘primp’ and ‘preen’ themselves. Programmes such as How to L ook Good Naked and Extreme Makeover are becoming increasingly popular. Masculine stereotypes are also reinforced in advertising.For example, the beer industry relies on the masculine stereotype to appeal to its audience and alternatives such as gay men and househusbands amongst others are markedly absent from this type of advert. (Strate 2004 cited in Marsh et al 2009). The media is viewed by sociologists as a powerful tool in conveying stereotypical and idealistic views of femininity and masculinity to its audience. Other arguments and studies highlighting the social construction of gender look at the different views across different cultures upon what characteristics are considered as masculine and feminine.Margaret Mead, an American cultural anthropologist, undertook a study of three primitive societies within New Guinea (1935), the Arapesh, the Mundugumor and the Tchambuli. Mead noted that the Arapesh men and women expressed similar attitudes and behaviours. They were peaceful, sensitive and cooperative, traits that in our culture are considered as feminine. The Mundugumor men and women again shared similar behaviours, however, in contrast to the Arapesh they displayed what we would view as masculine traits – aggressive, selfish and ‘warlike’.The Tchambuli men and women, similar to our culture, displayed different behaviours although the women displayed masculine traits of dominance and aggression, and the men displayed feminine traits, having responsibility for domestic activities and care of the young as well as ‘primping’ and decorating themselves (Macionis and Plummer 2005, Marsh et al 2009). A further example of the cultural differences surrounding masculinity and femininity can be seen in Samoa where men can take on the role and identity of females. They are known as fa'afafine which literally means ‘like a woman’.The biological sex is male but the gender is considered as female. They dress like women, ca rry out what are considered as the female tasks within the household – cooking, cleaning, and washing and have relationships with other men. It can be the choice of a boy to take on a female role or it may be that they are raised as fa’afafine by their family if they have no or few daughters needed to undertake the female role within the household. Although men have relationships with the fa'afafines they strongly feel that this is not homosexual behavior.Fa’afafines consider themselves female and believe that the men who have relations with them also see them as female (See – National Geographic Channel ‘Taboo’ studies). We can see clearly from Mead’s study and the fa’afafines in Samoa that different cultures define masculinity and femininity in different ways. Gender identities are capable of being shaped or formed, therefore giving substantial weight to the argument that gender is socially constructed and is derived from our social and cultural traditions and views.On balance, the arguments of the biological determinists appear very limited in their application to those outwith the ‘normal’ heterosexual categories of male and female. In contrast the socialization explanations show that we can influence gender identities and that although sex is biologically determined it does not automatically follow that we naturally inherit the stereotypical characteristics of masculinity and femininity. Mead’s study alone provides strong evidence to support this point.To conclude, the general assumption and explanations that gender differences are biologically determined appear to have been somewhat overshadowed since the 1970’s. The majority of sociologists are in preference of the views, studies and evidence that support the sociological explanation of gender as being socially constructed with any differences being derived from society and culture. In comparison, the biological viewpoints and theories appear to struggle to correlate with today’s modern and multicultural society.References Abbott, P. Wallace, C. and Tyler, M. (2005) An Introduction to Sociology: Feminist Perspectives. London: Routledge. Bilton, T. , Bonnett, K. , Jones, P. , Lawson, T. , Skinner, D. , Stanworth, M. and Webster, A. (2002) Introductory Sociology. Basingstoke: Macmillan. Lippa, R. A. (2005) Gender, Nature, and Nurture. Lawrence Erlbaum Associates, Inc. Macionis, J. and Plummer, K. (2005) Sociology: A Global Introduction. Harlow: Pearson. Marsh, I. , Keating, M. , Punch, S. and Harden, J. (2009) Sociology: Making Sense of Society. Harlow:Pearson.

Critical Analysis of the poem “Breaking Through” Essay

The poem Breaking Through written by Myrna Peňa-Reyes is very profound in terms of its appeal to the reader. The poem is all about the filial relationship between a son/daughter and a father. The poem basically revolves around the father and his son/daughter. The plot of the poem tells the reader that a certain persona in the first stanza  receives a parcel that came during that morning. The persona lamely opened the small box and it takes for him/her a short labor to undo the tie. Although the box is just small, it is being tied skillfully and very well. It is not stated in the first stanza where the package does came from but lately, it is being mentioned that it’s from the persona’s father. The package box came all the way across 10, 000 miles of ocean. While opening the box, the persona can feel the love of his/her father that binds them together. Breaking Through if examined could be the literal meaning of breaking through or the undoing of the strong thread of two or three strands that are being twisted together tied around the package box received by the persona from his/her father. The title its self could be the connotation of the applied effort of a certain persona in the poem in executing a little labor by untying the box. This effort of the persona in the poem is very present from line 1 to 7 of the first stanza. It says that, â€Å"Haltingly I undo the knots around your parcel that came this morning. A small box should require little labor, but you’ve always been thorough, tying things tight and well. The twine lengthens, curls beside the box.† The title Breaking Through is the metaphorical representation of the filial devotion of the persona to his/her father. The title could be the denotation of the persona in the poem of the lessons that he/she had learned from his/her father. It could also mean â€Å"love† as supported from the last two lines of the second stanza. The line say that â€Å"my father, this undoing is what binds us.† Although it’s not directly mentioned that love is the breaking through, it is showed indirectly through subliminal meaning of the phrase â€Å"this undoing is what binds us.† What makes the father and the persona bind? The clear and not vague answer is love, nothing more. The author also used symbols in the poem. The first symbol is the box. As an assertion, the box highly symbolizes the love of the father to the persona that is being away from him. It is distant because the author mentioned in the last lines of the first stanza. It says that the package box came across 10, 000 miles of ocean. The box also represents the longing of the father to  his son/daughter that is away from him for a long time. Through the box, the father extends his warm filial love to his son/daughter. The knots around the parcel also represents that the father’s love is true and fair to the persona. The love that is true and fair can be supported by lines from 6-7 of stanza 1 that says â€Å"but you’ve always been thorough, tying things tight and well. The twine lengthens† and lines from 11-12 of stanza 1 that says â€Å"you hoped the package would hold its shape across 10, 000 miles of ocean.† In those lines, the father of the persona tied the knots thoroughly to keep the package in its original shape from the father’s home until it reaches the persona’s hand. It only signifies that he wanted that his best regards and love would remain in tact after journeying across 10, 000 miles across the ocean. The knots also symbolized of how patient the persona’s father, it definitely reflects the he tied the box. In the poem, there is a mention of belt in the 10th line of first stanza. It says, â€Å"once your belt slapped sharply against my skin,† it is being enclosed in the parenthesis for further emphasis. The belt that the author projects in line 10 only symbolizes that the persona’s father is a man of discipline. He slaps the persona sometime in his/her childhood to discipline him/her. Through the belt, it shaped the persona for he/she no. through the father’s slapping, the persona learned things between bad and good, and right or wrong. The belt also symbolizes display or the manifestation of power. It only shows that during childhood of the persona, he/she exists in the patriarchal world. Indeed, during the persona’s childhood, he/she exists in te patriarchal society for he/she experienced being beaten by the father. Not using the scissors in cutting could also mean a lot in the poem. As an assertion, the persona did not use the scissors to unravel the tight knots of the box because the persona wanted to savor the moment of unraveling with love. If the person uses the scissors, it will project that the persona is non-appreciative of the love of the father. Not using the scissors could also mean that the persona prolonged the excitement by opening it very lamely. It also means that the persona had learned the craft of patience from his/her father. The author had also left its readers the dramatic impact by not revealing what is inside the box. It poses questions of what is inside the box. Is it a food? Books? Dress? Bag or anything that is liquid? The reader can’t figure out for its not revealed. A strong assertion is that, no matter what’s inside the box, it surely resembles the love of the father to the persona of the poem. In a contemporary setting, if the author is mentioning about across 10, 000 miles of oceans, the first that comes into the mind of the reader is that, the persona is situated abroad or in states. If being assumed that the father is in Philippines, maybe the persona is in West Asia, America, Europe, Australia and others. The reader does not also know if the persona is working abroad, married, touring and etc. because it’s not directly stated. What is very vivid in the context is that they are away from each other and they haven’t seen each other for a long period of time. The tone of the poem is about longing and sadness. In the first part of the poem, the persona undoes the box haltingly. Haltingly in other words could mean lamely. In this thought alone, an assertion came in that the persona is sad because it made him/her feel home sick as the box arrives. The tone of longing could also be sensed. As the persona is undoing the knots of the box, the persona reminisce his/her father-his teaching, disciplinary actions and love. Through the presence of the box, the persona can imagine his/her home that heightened his/her sadness and longing. Characterization of the father in the poem is also very effective. In the context, the father is portrayed as caring for he sends the persona a package box although its very far. Unlike other father figure, the father in the poem is very mild-not ruthless and cruel. Though there is a use of belt slapping in the poem, it is being done to discipline his child. The father did do it for a good purpose, for the benefit of the child when he/she grew up but not in the abusive manner. The father figure in here is perhaps a gentle and amiable father. The author also used strong images to convey the meaning of the poem. The delivery is very suggestive images like the undoing of the box; the scene is very vivid and understandable. Through this clear description, it brought the reader the catharsis of emotions or eliminating its complexity, the author effectively carried out the essence and meaning of the poem. In terms of form and structure, the author unconsciously celebrated the form over the content. Like T. S. Eliot, she has done it for she chose to write in free verse or blank verse. She does not follow rhymes and meters, what she did is the total deviation of the traditional metered poems. The style is very contemporary, or maybe it belongs to the Romantics. In general, the Breaking Through is a superb poem. It tackles a rarely touched theme in poetry, filial love. Through this theme, it makes the poem unique and notable.

Ray Bradburys Fahrenheit 451, Stephen Marches article Is Facebook Essay

Ray Bradburys Fahrenheit 451, Stephen Marches article Is Facebook Making Us Lonely, and Nicholas Carrs Is Google Making Us Stupid, - Essay Example The coupling of technology with social lives has resulted to a narrative with a stupid and lonely life ever after, ending. This is truly expressed in the works of numerous experts whose focus is in revealing the negative outcomes associated with technology. The works of these experts are Ray Bradbury’s â€Å"Fahrenheit 451†; Samuel Cohen’s â€Å"50 Essays: A Portable Anthology (Is Google Making us Stupid); and Mache’s â€Å"Is Facebook Making Us Lonely?† According to Marche (n.p) loneliness is promoted through modern day social media culture. Instead building and maintaining physical friendships, social media culture has promoted friendships founded on isolation and loneliness. Additionally, Bradbury reveals that allowing technology to replace all aspects of life will result to loss of intelligence. In his futuristic society, Bradbury reveals that the society is getting rid of common sense intelligence to submit to ignorance. However, for the curio us and anxious persons like Montag manages to see the beneficial side of not embracing ignorance but working with intelligence. Furthermore, from Cohen search engines have led to dramatic promotion of stupidity as people’s mind lose concentration and long for fast information to solve problems. Although there are tremendous benefits from technological advances, Ray Bradbury correctly predicted that technology would also have negative impact on human physical, intellectual and emotional health as if made evident by many experts today. Intellectually, technology is responsible for the continued experiences loss of intelligence. Based on the arguments by Bradbury, technology benefits are countered by the associated impact of loss of intellect and lose of contact with ordinary and important aspects of life. For instance, Montag could not remember being familiar with there being dew on grass in the morning â€Å"He suddenly could not remember if he had known

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Managing of the Voice project - Essay Example These files are very important and therefore they should be stored using cloud computing, so that even when there is system failure the files will still be safe (KIMPERLEY, 2010, pp 88) . For the successful implementation of the VOICE cloud computing, the functions that the department plays should be divided into smaller work units and every work unit should be headed by someone who will take the responsibility for that group. These work units should have the full support of the management so that they work efficiently. For every company’s success the employees have to be motivated. This is because motivated employees tend to work to their best of capability. Therefore the two companies will have to come up with a way of motivating the staff members of the companies if the successful implementation of VOICE cloud computing is to be achieved. In addition, this will be helpful in that these are two different groups who have been working differently and therefore they may have different opinions as far as carrying out a task is concerned. The structure of the company will have to be checked once again by the management team. The same structure cannot be maintained as there is a new company which has been brought on board. The staff members of the People powered system will feel like they are not part of the company if the same structures are kept in place.

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Global Energy Consumption - Essay Example As the report stresses  coal is a mineral that is mined either in underground mines or surface mines. Exploration is a process of gathering geological information from a number of different sources including existing data, seismic instrumentation, and geographical observation. Holes are drilled into the selected areas to determine the size and quality of the coal bed. Contributing to today's modern exploration methods are "microelectronics-based technology, such as; personal computers, digital down-hole logging, remote sensing, global-positioning systems, and vastly improved communications".This paper declares that  crude oil is drilled from wells located beneath the surface of the earth by forcing it up when pressure is applied inside the well. In addition, there are oil reserves beneath the oceans and other bodies of water that are tapped by offshore oilrigs. It is transported around the world on ships known as super-tankers, where it is off loaded at refineries typically built along the coast around the world. The quantity of oil, the quality, and the size of the oil field all impact the value of the field. Oil exploration is accomplished by utilizing the geological history of an area in conjunction with radar, sonar, sounding, and data acquisition techniques that look beneath the surface and reveal what may lie below.  Eventually, test wells are drilled to determine the depth of the oil, the quantity, and obtain more precise information on the layout of the field. ... Natural gas is a natural byproduct of fossil fuels and is found associated with oil fields and coal beds. A major problem with natural gas is transportation, which must be done primarily by pipeline. This limits it to inland applications, as trans-oceanic pipelines are impractical. Coal shale is a relatively new source of oil and extraction technologies are still being developed and improved. The process depends on the oil that is embedded in the rock and the sand where oil has accumulated. It is estimated that there is enough oil in the US oil shale reserves to meet our present oil demands for the next 200 years (The Benefits of Oil Shale Production, 2007). However, the process of grinding the shale rock and heating it to separate the material is an expensive process. In addition, moving the oil from the fields to the refineries within the US must be done by truck, and could also become expensive. At today's oil prices, it may be impractical, though with escalating demand and diminishing supplies its economic outlook may improve in the future (The Benefits of Oil Shale Production). In addition, it would free the US from the political concerns encountered when acquiring crude oil. There has recently been some debate within the Senate that would favor offshore oil drilling off the coast of the US. Advocates contend it is a necessary step to reduce our dependence on foreign oil. However, critics maintain that the amount is so limited and the production so far in the future that it will only have a marginal effect on supply or price (Jervis, Welch, & Wolf, 2008). In addition, environmentalists have objected to the lifting of

Cross Cultural Psychology in the 21st Century Essay

Cross Cultural Psychology in the 21st Century - Essay Example Cultural similarities and differences have to be studied on priority for understanding human behaviour. Travelling is an integral part of cross-cultural psychological research. Unlimited friendship with people from diverse backgrounds and theoretical and practical life experiences that should enable the researcher to think critically, rationally and logically are compulsory for the said research. It is imperative to think less about cultural differences and more about assimilating the cross-cultural psychology into mainstream psychology. Research should focus on adjusting the ideologies and theories to the mainstream psychology, Matsumoto's saying that bilinguals automatically work from two cultural frames depending on the language they speak at any given moment. Knowing more languages enables them to get into multiple personalities and intercultural sensitivity. Most westerners are monolingual and are unaccustomed to cross cultural comparisons. Future developments in research should focus on cultural comparisons. Culture is too magnificent to be captured by one dimension alone and should be understood in its many splendours, also with reference to power and status that affect the culture. Integration of cross-cultural theories into mainstream psychology should be the target. Two research regions should be the intercultural and interpersonal communications and their importance. Culture and the so

Organizational Behavior and its Impact on Corporate America Research Paper

Organizational Behavior and its Impact on Corporate America - Research Paper Example By adding more emphasis on interpersonal communication and communication clarity, The Home Depot serves as a benchmark for other industries in similar markets. Organizational Behavior and its Impact on Corporate America Introduction When assessing an organizational environment worthy of being declared a leader in positive organizational behavior, no example is more relevant than The Home Depot. The Home Depot ranked #29 in the Fortune 100 list of best companies due to its commitment to customer service excellence, employee participation schemes, and a variety of reward programs that foster collaboration, motivation, and commitment from its many employees and managers. In 2010, The Home Depot earned $6.6 billion in revenues (CNN Money, 2011), due to its reputation as a service leader and the ability to foster harmonious work teams dedicated to meeting the mission and vision of the organization.     These factors include the establishment of multiple reward schemes, improving inter personal communications and clarity between many different ranks of authority, setting corporate social responsibility efforts, and providing ample feedback systems to give recognition to employees who succeed and meet corporate goals. Important Elements of Organizational Behavior In order to gain employee and management commitment, it is first necessary to establish team membership, something especially true at The Home Depot whose cornerstone is employee involvement and participation. â€Å"For a team to develop, its members must want to belong to the team and come to identify with the team† (Bushe & Coetzer, 2007, p.185). When new employees enter the organization, they come into employment with their own personal need, goals, and ambitions, thus effective leadership must work diligently to bring employees and managers into the team fold by creating a new social identity. â€Å"People strongly identified with a group can even be willing to sacrifice personal needs for the betterment of the group† (Bush & Coetzer, p.186). This is the foundation of The Home Depot’s employment strategies: To ensure commitment and a transformation from pre-existing values to employees who are committed to meeting Home Depot’s mission and goal for excellence in service delivery. Group affiliation is crucial to success in profit and service delivery at Home Depot since service is the foundation of its core values of business operations. Gaining commitment related to teamworking is necessary in an environment where customers are considered the most important resource to corporate success and the business must rely on direct employee/customer interventions in order to generate higher sales volumes and satisfy customers of widely different socio-economic demographics. Building team focus is the most primary organizational behavior at The Home Depot that continues to lead to its position as a market leader in its industry. How is this accomplished in the or ganization? The first step is to ensure that there is a perception of inclusion and affiliation.  Ã‚  

Harley Davidson Essay Example for Free

Harley Davidson Essay The video case â€Å"Harley Davidson: More Than Just a Motorcycle† briefly explains how the company Harley Davidson, was able to reshape, recreate and expand their products while also encouraging, enlightening, and mentoring both female and male customers at the same time for the past 100 years. The Harley-Davidson company creates and designs motorcycles fit for any and everybody. Although the company uses special marketing variables in trying to reach a specific target market, they do not limit their products nor reject any other customers outside of that specific target market. Using psychographic variables, advertising in certain locations is an example of how Harley-Davidson reaches out to their target market. Psychographic segmentation variables mainly concentrate on its customers according to their personal attributes, motive, and lifestyle. The company also markets their magazines to both women and men; people overall who happen to be very independent and active individuals. With motorcycling being a hobby more so for a male, Harley-Davidson specifically establishes a way to show females who are also into riding motorcycles that they are too accepted into the bond for the open road. To show this, Harley-Davidson hires women in their establishments since women customers do often feel undermined and intimidated by male employees when in search of a new motorcycle. Events all over the nation are also held for the female motorcyclists where they are educated and mentored on the ways of Harley-Davidson and the road. The term quality has been used to differentiate products today in the Harley-Davidson company for years. It is one of the main factors this company has been using to satisfy the needs of both old and new customers. Quality is not only the distinctive characteristic, property, or attribute of a product, but it also benefits and satisfies the customers’ wishes. Sustaining and keeping up with the various products and the quality of them keeps customers certain that they are content with what they are paying for. Harley-Davidson carries on with the constant quality in their products to maintain the reputation and principles of the company itself. The company is well known for their popular heavyweight, chopper style design. Their motorcycles are fit for all purposes such as traveling long distances or just for the fun of being on the open road. These Harley-Davidson products all show liberation for the customers as well as giving ease and guaranteeing their safety. When it comes to the satisfying the customers, quality is kept constant within its products at the highest level it can be along with applying its products with the best premium quality. Harley-Davidson uses customer service to differentiate their products in a manner that emotionally connects the customers to their products while fulfilling their wants and needs through the impeccable quality of their products. The company’s mission is to instill a sense of freedom and liberation through their products so that they and their customers can build a lifetime relationship. To improve this, hiring female employees within their establishments happen to make women feel confident and positive when interested in purchasing and riding motorcycles. Harley-Davidson even has mentoring courses specifically for women in which old women riders encourage and give new women riders the confidence to ride safely on the open road. The company uses courses like this so all women riders can bond, teach and inform each other on the different wear and products to use when riding and inspire others to become a mentor by being positive and helpful. This course is very helpful to the women riders because it builds their self-confidence while also introducing to the many new women riders the different products Harley-Davidson hold, aside from their competition, and the quality their products hold. The Harley-Davidson Museum holds a great amount of influence on how consumers may perceive the company and their products. The museum exhibits motorcycles from when they were first built by the masterminds behind it all, William Harley and Arthur Davidson. Exhibiting bikes that go as far as the beginning of the 19th century show consumers how far they have come along and evolved to what they are today. The Harley-Davidson museum also gives consumers hands-on experiences and interactive workshops that can help turn consumers into Harley-Davidson customers and riders. It is the place where people would go and would want to learn more about Harley-Davidson, their products, history, and brand. Harley-Davidson and their product mix show a good example of an impressive marketing strategy that can easily attract any and everybody that would be interested in riding a motorcycle. Unlike any other motorcycle company, Harley-Davidson ventured out and made a huge variety of products of excellent quality fit for anyone and everyone, including pets!

Marketing Plan For Binary University College Business Essay

Marketing Plan For Binary University College Business Essay EXECUTIVE SUMMARY Binary University College according to binary.edu.my is a university which was established in 1984 as an oxford learning center, became the first specialist college for business and IT in 1989, the first private college to be approved to offer Masters Degree in 1994 and finally upgraded to University College in 2004. Today, according to binary.edu.my, the University College is best recognized in Malaysia for management, IT and Entrepreneurship world class education at an affordable cost as compared to its competitors. This is a report intended at preparing a marketing plan for the School of Business of Binary University College. This marketing plan will include defining and identifying the situational analysis of the organization, the target market of the university, its SWOT analysis, major competitors, its marketing strategy in terms of its marketing mix, the universities forecasting issues, implementation strategies and finally controlling and contingency planning of the School. SITUATIONAL ANALYSIS OF BINARY BUSINESS SCHOOL The business school of Binary University College is according to binary.edu.my, the only school in Malaysia offering business that is affiliated with the worlds largest business network organization, the Conference Board of New York. Being the countrys oldest business school has enabled the school provide high quality programs which attracts all kinds of people from different backgrounds, all over the world including students from the Middle East, Africa, Indian Sub-continent and within the ASEAN countries. One of the business schools aim according to binary.edu.my is to take advantage of the different cultures and values of the international community to help its students become global business professionals. MARKET SUMMARY-TARGET MARKETS Binarys university Business School comprises according to binary.edu.my of both local and international students who have the intention of pursuing or furthering the education in areas of foundation in business studies, gaining a diploma in business administration or in marketing, earning an undergraduate in business management or marketing and finally a masters in business administration. Market Demographics Geographics The business school attracts both students who are willing to pursue undergraduate and postgraduate programs and also lecturers from overseas. The business school provides courses which is intended at attracting part of the student which according to binary.edu.my comprise of students from over 41 countries which includes the Philippines, Pakistan, Ghana, Nigeria, Kenya, India, Libya, Angola, Zimbabwe, Indonesia, Vietnam, Rwanda, Sri Lanka, Oman, Bangladesh, Myanmar, Iran, Sudan, Tanzania, Russia, among many others. Demographics According to binary.edu.my, students are offered courses in the business school irrespective of the age, sex or income. However, there is a certain entry requirement for any student who intends to pursue either a foundation, diploma, undergraduate or postgraduate course from the business school. These entry requirements include SPM, STPM, A-Level, O-level and any other educational certificate recognized by appropriate bodies. Market Needs The business school seeks to provide its student with a range of programs ranging from foundation, diploma, degree and postgraduate, all of which is to enable it fulfill the following benefits that are important to its students and todays market: Foundation- all of its student seek to achieve a very sound academic foundation Experience- gain practical experience in a specific industry and finally, Competitive Advantage- gain competitive advantage in the employment market. Market Trends and Growth Binary.edu.my explains how jobs in the past use to be less competitive even though lesser people went to universities. Jobs were in abundance in the past despite most of graduates were generalist who had to compete with functional specialists. However, in todays market, most jobs are being pursued by hundreds of graduates applying for it. Employers are no longer looking to employ graduates with just degrees, but ones who have knowledge relevant to the industry in which they find themselves in. Employers notice a graduate who has a clear and much knowledge on a particular industry that is among a hundred of applicants and they feel the need to have that particular applicant in their organization. This leaves little room for applicants who only poses paper qualification and less knowledge about an industry in which they are applying for a job in. SWOT ANALYSIS OF BINARY SCHOOL OF BUSINESS Strengths Industry Specialist Professionals (ISP) The schools strength lies in its differentiation and ability to according to binary.edu.my produce graduates from its degree courses who do not just graduate with an award and certificate from the university but also a certificate in a specialized industry. The industry specialist professionals program which is undertaken by degree and masters students is equipped at preparing the schools students with the advantage in the marketplace and also to employers with an extensive practical knowledge of a specific industry. The business school teaches and prepares its students to analyze issues, defines problems, compare alternatives, formulate solutions and implement action plans in any industry they might find themselves in after graduation. Weaknesses Concentration on ISP So much focus is placed on the ISP program as a means of ensuring students from the school of business graduate with what is to be seen as an advantage in the workplace. However, this program provides graduates with knowledge on a specific industry. In the case a particular graduate does not end up in the industry in which his/her ISP was targeted on, they become as common as the other applicants they might end up applying for a job with. Opportunities Location The university is located in a area which provides the students of the business school to have a feel of how a business environment is like. The universities location is in the Multimedia Super Corridor (MSC), in IOI Business Park. The environment is filled with easy access to transportation, accommodation, a variety of food, and also an easy reach to the countries international airport. The location is also an advantage for the school of business to maintain its position in the country as it is the only business school located in the IOI business park, Puchong. University Partners The business school attracts a lot of students from both local and international market with its according to binary.edu.my 2+1 option which makes it possible for students to pursue their first and second year of a degree program at Binary and when they reach their third and final year, have the option of completing their study in one of the partner universities in the united kingdom and Australia. This business option attracts a lot of students because of the following: The cost of education are much lower than to complete the entire degree overseas Students get the chance to study in Britain or Australia thus acquiring valuable overseas experience Students who choose this option are awarded the same degree by the British/Australian university as if they studied all 3 years overseas Threats Uncertainty and unpredictability of University Partners The universities partnered with the business school for the 2+1 option such as the University of Teesside, University of East London, Murdoch University and Deakin University can always end their partnership with the university and not renew it if they see no need necessary to especially in the case students to choose to complete their degrees elsewhere. In some cases where there is issues such as with immigration which is out of the control of the both parties, students may be discouraged in pursuing the option and might look to pursue their degree programs in other universities or the schools competitors. COMPETITION Although Binary is the only School offering business in Puchong, it is not the only one providing a course in business in the Selangor state. There are a couple of universities in the state also offering the same courses in business. However, the schools major competitors are: Taylors University The school of business in Taylorss University according to taylors.edu.my seeks to produce graduates who have the unique approach to prepare themselves to face todays business world. Strengths The business school in Taylors offers a wider range of courses as compared to Binarys business school. The business school has a foundation, diploma and degree for business management just as Binary business school but alike Binary; it also offers degree courses in human resource management, international business, international marketing, applied finance, commerce in accounting, and a masters course in finance and masters in business administration and management. Weaknesses Even though Taylors university according to taylors.edu.my has on its curriculum an industry-relevant program; it is not as intensive as that of Binarys business school. Binarys ISP is a program focused on producing graduates with knowledge on a particular industry, Taylors offers it as part of its curriculum and not a program which leads to a separate certificate when graduating. Opportunities Taylors business school has a program, Taylors American degree transfer program which according to taylors.edu.my sees to it that students get a chance to transfer from Taylors business school into over 50 universities in the United States, Canada, Australia, United Kingdom and New Zealand of which is of a wider range of options compared to Binary. Threats The number threat Taylor has is from Binary and this is in the form of the ISP program. Binary might not have the range of university partners Taylors has but it has an advantage for its graduates in terms of knowledge about chosen industries. Sunway University College According to sunway.edu.my, the Sunway School of business has a commitment to international academic standards and also encouraging its students to reach out to reach their potential. The school has the necessary skills to help it mould its students into leaders. Strengths The school of business focuses a lot on providing academic excellence. To enable the school achieve this, its faculty are trained to make use of case analysis, group projects, field trips, classroom discussions and guest speakers as a way of helping them teach. The school also, as a means of helping its graduates find situatble jobs, works closely with the business community to according to sunway.edu.my help their students with finding quality internship and employment after graduation. Weaknesses Less effort or no effort is placed at all on preparing its graduates with knowledge in specific industries to help them gain a competitive advantage when it comes to todays industry-competitive market. Opportunities The school of business of Sunway has its degree programs validated by the university of Lancaster in the united Kingdom. Graduates are both recognized from both universities and the school makes it a priority to have a consultant from the university of Lancaster to help council and guide students in Sunway school of business to make choices in regards with their chosen career field. Threats Without the ISP program and with limited university partners, Sunway school of business is faced with the threat of its competitors enrolling most of the students who seek to pursue a course in business in the Selangor state. UCTI Strengths Just like Binary, UCTI has a foundation program which leads to a degree of diploma course. However, the school of business of UCTI according to ucti.edu.my has a wider range of diploma and degree course compared to Binary. The diploma in business studies in UCTI has wider options such as diploma in business administration and diploma in business with information technology, this helps graduates gain an advantage over other applicants with the knowledge they poses in information technology. The degree course of UCTI ranges from business management, business management with specialism in e-business, international business management, marketing management, human resource management, tourism management, service management, finance and accounting and finally, media marketing. Weaknesses Even though the school has a wider range of diploma and degree courses as compared to Binarys business school, its weakness is its inability to direct any of those courses at providing its students with knowledge in relevant or specific industries. Opportunities According to ucti.edu.my, the school of business of UCTI has a wider range and option in terms of university partners located in the United Kingdom and Australia. The school of business has available for its students, 17 university partners from the United Kingdom and 14 partners in Australia. Students are more attracted to the school of business of UCTI due to its vast partnership. Threats UCTI is also threatened just like Sunway by its competitors Taylors and Binary who provide curriculums and programs on industry related courses. BINARY SCHOOL OF BUSINESS PRODUCT OFFERING Foundation in Business Studies The business school of Binary according to binary.edu.my places focus on high school leavers who most often than not are faced with making a choice on which type of degree they would want to undertake in universities. The foundation program of the business school has the objective of: Laying down a foundation of students in their chosen pursue of a career in business Provide them with the chance of either pursuing their degree program locally or abroad To help students analyze a wide range of career options. Diploma Binary business school undertakes the diploma in business administration (DBA) program, a program which instill in students the foundation in business management with which they need to poses in becoming competitive targets for employers. Students who pursue the DBA program according to binary.edu.my have the benefits of: Gaining the understanding of the key areas necessary to drive a business Learn to produce good reports, create and present excellent presentations, gain the ability to market products globally, develop quality initiatives and be able to work effectively in a team UNDERGRADUATE- Business Management and marketing According to binary.edu.my, as most schools rely on the traditional ways of producing business degree holders in areas of marketing, human resource, and finance who end up taking jobs such as marketers, financial analyst, or human resource experts. These traditional ways just concentrate on producing graduates who are just equipped with academic knowledge about the industry they find themselves in, but with Binary business school, it places more focus on ensuring that its graduates who pursue a degree in BA (Hons) in either business management or marketing also have an advantage on the knowledge and skills of their chosen industries. KEY TO SUCCESS The key to success for Binarys business school will be to concentrate on one of the universities educational goal of delighting employers by producing graduates who are industry specialist professionals. If the business school somehow manages to make use of the universities forged links between academia and industry to differentiate its graduates by ensuring they become industry specialist professionals, the school of business will become a very profitable and sustainable part of the universities success. CRITICAL ISSUES The school of business has the issue of playing its part to ensure that the universities educational goals are achieved. These issues, according to binary.edu.my include: To enhance student learning To be committed to continuous knowledge development through research To promote internationalization and attain international reputation To be a socially responsible, ethical and accountable university To strengthen community interaction and service To enhance professional training and lifelong learning MARKETING STRATEGY MISSION The mission of the school of business is to help achieve the highest international standards in management and also to mould world-class hybrid managers using their unique ISP formula. MARKETING OBJECTIVES The objectives of the school of business of binary according to binary.edu.my, includes the following: Development of careers from industry specialist professionals to industry specialist experts Produce industry professionally trained graduates with in depth knowledge about specific industries POSITIONING Binary school of business has positioned itself in the educational industry as the school which provides affordable world class education equipped with the competitive advantage of producing graduates who become Industry Specialist Professionals MARKETING MIX Pricing Binary business school has to continue to be the cost leadership in the industry if it intends to continue enjoying its position as the only affordable business school with the provision of world class education equipped with ISP. The school needs to continue to operate at the lowest cost in the education industry. In the case it is faced with competition from its competitors, the school needs to temporarily price its services at a lower price but ensure that the new temporarily price is enough to cover up cost of operations. Distribution To ensure that the business school increases its number in terms of students, the strategy of seeking out new students by the school into the course needs to be changed and more of the work of attracting students for the business courses be done through intermediaries. The use of agents and taking part in educational fairs can be a way for the school to gain more students. Also, more can be done by the school for its graduates in helping them develop from ISPs to ISEs if the school involves itself more in working more closely with the business environment to ensure its graduates end up with appropriate jobs which are related to their chosen industry. Promotion The current strategy, push strategy being used by the school by making use of its marketing team to attract and promote its products has t be changed to a pull strategy where more emphasis is placed on spending more funds on advertising and promoting courses to students willing to pursue courses n business. The pull strategy will see more money being focused on advertising in newspapers, television, radio, banners and posters, through e-mails and adverts via the internet instead of concentrating on promoting benefits of the business courses through word of mouth. Product For the school of business to achieve the above objectives, it needs to increase its product line. The current courses it offers in degree can be expanded to include courses such as tourism management, human resource management, international business, marketing management and other business related courses to help attract more students, widen the industry based programs and also produce specialist from a wider range of chosen industries. FINANCIALS BREAK-EVEN ANALYSIS According to the breakeven graph above, $7920 is the point at which the business school will be required to operate in order to reach its breakeven point and not overspend or loss out on operational cost in its strategies. EXPENSE FORECAST FOR BINARY BUSINESS SCHOOL Marketing Expense Budget 2011 2012 2013 Website $25,000 $7,910 $9,912 Advertisements $7,400 $14,900 $19,290 Printed Material $1,450 $1,789 $2,956 Total Operations and Marketing Expenses $33,850 $24,599 $32,158 Percentage of Operations 5.57% 2.98% 3.94% Contribution Margin $372,000 $523,231 $59,984 Contribution Margin/Operations 72.56% 74.12% 78.10% The above table is a budget for the next 3 years for the school of business to help execute its strategies of achieving its objectives. CONTROLS IMPLEMENTATION It is very necessary that the above strategies and objectives are carried out without fail, are performed on time or as planned and that the budget is adhered to ensure that the school achieves its objectives with its recommended strategies and that it meets its breakeven point to avoid overspending and loss. MARKETING ORGANIZATION The marketing team of the school shall be in charge in ensuring that all strategies are carried out on time, as planned and within the set budget. CONTINGENCY PLANNING Difficulties and Risks In the case there is any difficulty in implementing the strategies, the recommended strategy will be reviewed and necessary changes made. If the budget set for implementing the strategies is running out faster than expected, a budgeted emergency fund should be made available to ensure that the implementation moves on smoothly without any risks or difficulties. Worst case Scenario When students start leaving due to unsatisfactory results, lack of school interest in ensuring they gain good and appropriate jobs and for reasons of increase in pricing, the whole strategy will be aborted and a new one created. Also, when the budget set is running out when less than 50% of the implementation has been accomplished, the implementation stage will be forced into a halt to ensure the school does not end up spending more than it earns.

Kinetics Of Nucleophilic Substitutions

Kinetics Of Nucleophilic Substitutions The study of kinetics involves the observation of the reaction rates and the factors that promote or slow down those rates. In addition to providing knowledge about the process reactions reactant to product translation, but it is also helpful in increasing efficiency in the manufacturing world as kinetics provides information about how long a reaction will take and if it occurs at all. Hence, it is crucial even from a financial aspect that kinetics is studied.1 This experiment exhibits the kinetics of a nucleophilic substitution reaction. The purpose of this experiment is to investigate the kinetics of the hydrolysis of t-butyl chloride which solvolyzes by an SN1 mechanism because t-butyl chloride is a tertiary halide (alkyl halide). SN1 mechanism means a first order reaction with substitution by a nucleophilic solvent. The overall reaction is as follows: t-butyl chloride + H2O -> (CH3)3COH + HCl. The mechanism involves a first rate-determining slow step which ionizes t-butyl chloride and produces a chloride anion and carbocation. This is rate determining step because the rate of reaction depends on the alkyl halide and not on the nucleophilic solvent. The ionization is as follows: t-butyl chloride -> (CH3)3C+ + Cl-. Thus, the rate of reaction (rate of disappearance of concentration of t-butyl chloride) corresponds to the concentration of t-butyl chloride. The second step involves the nucleophile and is fast and as follows: (CH3)3C+ + Cl- + H2O -> (CH3)3COH + HCl. These reactions, at specific known temperature, will help the experimenter obtain the exact time it takes for the reaction to occur which in turn will help calculate the rate constant, k. Using the Arrhenius equation, the rate constant k will help calculate the activation energy.2 This experiment demonstrates the correlation between variation in concentration (both t-butyl and hydroxide), temperature, solvent polarity, and substrate structure with the rate of reaction of the hydrolysis of t-butyl chloride as well as exhibits the kinetic order of the reaction. The reactions are taken to increasing levels of completion (10%, 20%, and 30% completion) to make sure that the rate constant K is steady at the same temperature and reactant concentration. The activation energy the reaction requires in order to proceed is also examined in this experiment. Experimental: For experiment run #2 of III. Study of Solvent Polarity, in order to make a 60:40 (Water:Acetone) sample, 4mL of t-butyl chloride was mixed with 0.4 mL of 0.1 M NaOH and 5.6mL H2O. The reason was because 5.6 mL of water + 0.4 mL of NaOH= 6 mL and 6 mL/ 10mL total volume of solution = 60% water; 4 mL of t-Butyl chloride = 4 mL and 4 mL/ 10 mL total volume of solution= 40% acetone. The experimental procedure carried out for this lab followed the steps listed in the lab manual. Refer to Organic Chemistry Lab Manual Fall 2010 Winter 2011 pages 21-22. Results: Note: All the solutions turned a bit lime-green before turning yellow. The time measured for reaction to occur corresponds to the time it took the solution to turn yellow in colour. Study of Reaction Order Variation of Hydroxide Concentration RUN % Completion Time (seconds) k (s-1) 1 10 49 2.15 x 10-3 2 20 94 2.37 x 10-3 3 30 151 2.36 x 10-3 Note: Refer to Appendix for calculation of rate constant k Variation of t-Butyl Chloride Concentration RUN [t-Butyl Chloride] in stock solution [t-Butyl Chloride] in reaction solution Time (s) K (s-1) Rate of Reaction (M/s) Reaction order of t-butyl chloride 1 0.2 M 0.06 M 27 1.90 x 10-3 1.11 x 10-4 1storder PART A, RUN 1 0.1 M 0.03 M 49 2.15 x 10 -3 6.12 x 10-5 1storder 2 0.1 M 0.015 M 64 1.65 x 10-3 2.34 x 10-5 1storder Note: Refer to appendix for calculation of [t-butyl chloride] in reaction solution, rate constant k, rate of reaction, and reaction order of t-butyl chloride. Study of Temperature Variation (Room Temperature: 19.5ÂÂ °C) RUN Temperature Time (seconds) 1a Room temp. 10o =(9.5oC) 121 1b Room temp. 10o =(9.5oC) 123 Part A, Run 1 Room temp. = (19.5oC) 49 2a Room temp. + 10o= (29.5oC) 20 2b Room temp. + 10o=(29.5oC) 20 Study of Solvent Polarity RUN Water: Acetone TIME (seconds) 1 80: 20 22 Part A, Run 1 70: 30 49 2 60: 40 134 Study of Structural Variations in the Substrate RUN Substrate Time (seconds) 1 Isopropyl Chloride No reaction (Waited for 7 minutes and nothing happened. The reaction mixture was even heated on a steam bath) Calculating Activation Energy (Ea): Note: The data of the Runs are from the Study of Temperature Variations. Run k (s-1) Average k (s-1) -log k T (ÂÂ °C) 1/T (ÂÂ °C-1) 1a 8.71 x 10-4 8.64 x 10-4 3.06 9.5 0.1053 1b 8.57 x 10-4 Part A, Run 1 2.15 x 10-3 2.15 x 10-3 2.67 19.5 0.0513 2a 5.27 x 10-3 5.27 x 10-3 2.28 29.5 0.0339 2b 5.27 x 10-3 Note: -log k column was plotted on the y-axis and 1/T was plotted on the x-axis of Figure 1 Figure 1: This figure represents the graph of 1/Temperature against -log K, which is used to determine the activation energy of the reaction. A line of best fit is shown to show the equation of the line, which is y=10.049x + 2.0321. The error of the graph is represented by R2. The slope of 10.049 is equal to Ea/2.3R. Hence, the activation energy (Ea) of the reaction is equal to 45.76cal/mole with an error of ÂÂ ± 4.19cal/mole. Reaction Mechanism: Discussion: The first part of the experiment composed of study of reaction order. During part A of this experiment, when the hydroxide concentration was varied (which corresponded to a different amount of completion of reaction), it was observed that the k values were all very close (around 2.3610-3 s-1). Since the rate constant, k, is an integral part of the rate of reaction, the similar k values indicate that the NaOH concentration in the solution has no effect on the rate of reaction. This is because the nucelophile is not involved in the first step (rate determining) and only reacts to the substrate which occurs during the second (fast) step.3 This shows that the reaction is zero order when looking at the concentration of the nucleophile. It makes sense since the rate determining steps are the slow steps and in this reaction, the first ionization step is the slow step, thus making it the rate determining one. Meanwhile, the second step is fast and so it is not the rate determining one. Hence , since the nucleophile is only present in the second step (NaOH is neutraulized by the HCl formed in the fast second step)2, it is not linked to the rate of the reaction (NaOH concentration does not relate to the rate of reaction). During part B of this experiment, t-butyl chloride concentration was varied. It was seen that the reaction time kept drastically lowering when as the concentration of the t-butyl chloride in the reaction solution increased. Refering to Table 1, the fastest reaction (in lowest amount of time of 27 seconds) occurred when the concentration of t-butyl chloride was relatively highest (0.06 M), followed by a slower reaction (49 seconds) when concentration of butyl in reaction solution was lower (0.03 M), and lastly followed by the slowest reaction (64 seconds) when the concentration was the lowest (0.015 M). Hence, this clearly proves that the substrate had a major effect on the rate of the SN1 reaction. Referring to Table I (b), it was calculated that the rate order of t-butyl chloride was the one. This in turn also proves that the overall reaction is first order as the rate of the reaction is only affected by concentration of one molecule, that being the substrate, which in this case was t-butyl chloride. Experiment two showed the effect of temperature variation on the reaction. The room temperature of the lab was at 19.5ÂÂ °C. At the lowest experimented temperature, 9.5ÂÂ °C, the k value of the reaction was 8.64 x 10-4 s-1 (referring to Table V). When the experiment was performed at the room temperature of 19.5ÂÂ °C, the k value increased to 2.15 x 10-3 s-1. While at the highest experimenting temperature, 29.5ÂÂ °C, the k value of the reaction was seen to be the highest at 5.27 x 10-3 s-1. From this it can be concluded that as the temperature increased, the k value of the reaction increased as well. Referring to Table 2, it can also be noted that, as the temperature increased, the time of reaction decreased significantly. These effects are due to the fact that increase in temperature causes greater amount of reactant molecules to gain enough kinetic energy to overcome the activation energy required of the reaction (enough energy to go through the first rate-determ ining step).4 As a result, an increase in temperature corresponds to an increase in the number of successful collisions among the reactant molecules. Thus, the reaction would occur faster and so the time for the reaction to occur would decrease. Referring to Figure 1 (Arrhenius plot), the activation energy of the reaction was calculated to be 45.76cal/mole with an error of ÂÂ ± 4.19cal/mole. The third experiment showed the effect of solvent polarity on the reaction. It was observed that, as the ratio of water to acetone decreased, the time of the reaction increased, and so, the rate of the reaction decreased. This is probably due to the fact that water have higher polarity than acetone as water acetone has a longer hydrocarbon chain than water. Since the reactant in this experiment, t-butyl chloride, is a slightly polar molecule, its polar nature during the transition state of the reaction increases tremendously. As a result, water (with comparatively much higher polarity), will allow increased salvation of the carbocation and chlorine anion that formed during the first rate-determining ionization step, by lowering the energy of the transition state. This is because water, a protic solvent, forms hydrogen bonds with both of the aforementioned ions in order to increase the solvolysis. While acetone is an aprotic solvent and not able to form the hydrogen bonds. Hence, high er ratio of water to acetone of a solvent is expected to result to a higher rate of hydrolysis reaction due to a better ability to solvate charged intermediate, which is exactly what was observed in experiment.5 The last experiment showed the effects of structural variation in the substrate on the reaction. In this experiment, t-butyl chloride was replaced with isopropyl chloride. As a result, no reaction took place after 5 minutes of waiting and even after heating it for 7 minutes. This is due to the fact that isopropyl chloride is a secondary halide while t-butyl is a tertiary halide. The t-butyl chloride was able to react because it was able to create a stable carbocation as it had a tertiary carbon which allows hyper conjugation and induction to occur. While on the other hand, isopropyl results into a far less stable carbocation as it does not allow for enough hyper conjugation and induction as it does not have any C-C sigma bonds that t-butyl chloride has. The t-butyl chloride would form more substituted carbocations than isopropyl. As a result, it is favourable to form a carbocation with t-butyl chloride than with isopropyl chloride as tertiary halides undergo SN1 reactions more effici ently. The results of the experiment seem to agree with the expected results. Though, there can always be sources for errors while performing all of the experiments. First of all, to create the different type of mixtures, measurements of contents had to be made through the use of instruments such pipette and graduated cylinder. Since these instruments required the experimenter to estimate each measurement with the naked eye and so this could have lead to improper solution mixtures. Another error that possibly occurred could have been with the use of a stop watch. It was not possible to start the stop watch at the exact instant that the two solutions were mixed and stop at the exact instant the solution reached equilibrium. That could have lead to error in measuring time of reaction. Furthermore, the neutralization of NaOH was measured by timing the reaction until it turned into a yellow colour. Though, since the reaction solution progressively turned from a blue colour to a yellow colour, i t was not possible to exactly judge the end of neutralization. Also, during the study of temperature variation, it was not possible to keep the temperature to be precisely at the same temperature for the entirety of one run of experiment as the temperature showed slight variations every minute. Lastly, due to limited amount of Erlenmeyer flasks available for the experiment, flasks had to be reused. Even though all the flasks were thoroughly washed with wash solvent and rinsed. Hence, this could have possibly caused contaminations which lead to errors in results. Overall, due to various reasons, there could have been errors in timing which would lead to improper calculation of rate constants and activation energy of the reaction. Questions: I)Let ln (x) = y x = ey log (x) = y*log(e) log (x) = ln(x)*log(e) ln (x) = log(x)/log(e) ln (x) = 2.303 log (x) [since log(e) = 0.4343] II) ln [RCl]0/[RCl] = kt Let x = [RCl]0/[RCl] ln (x) = kt ln (x) = 2.303 log (x) kt = 2.303 log (x) kt = 2.303 log ( [RCl]0/[RCl] ) kt = 2.303 log ( 1/ [RCl] ) let [RCl]0 = 1 (because initial concentration is 100%) kt = 2.303 log ( 1/ 1 difference in [RCl] ) because [RCl]0 [RCl] = difference in [RCl] 1 [RCl] = difference in [RCl] 1 difference in [RCl] = [RCl] kt = 2.303 log ( 1/ 1 %reaction/100 ) because %reaction/100 equals the difference in [RCl] An apolar solvent would hinder SN2 reaction as it would not be able to solvate the reactant due to the fact that it would repel the anionic nucleophile. And since nucleophilic reactions require the solvation of reactants, SN2 reaction would not take place. Polar protic solvents are usually acceptable for SN2 reaction as they are convenient solvents for nucleophilic substitutions because the reagents are soluble. The high polarity would dissolve the solute. Small anions are solvated more than large anions. Though, these solvents would result into slower reaction due to hydrogen bonding which causes loss of nucleophilicity. Polar aprotic solvents prefer SN2 reactions as SN2 reactions prefer the basic nucleophilic. The aprotic solvents enhance the nucleophilicity of anions and have strong dipole moments. Also since these solvents do not have OH or NH groups, no hydrogen bonds must be broken to make room for nucleophile to attract to electrophilic carbon atom. This is the most preferred solvent for SN2 reactions.6 Alkyl iodide contains iodine atom, while alkyl chloride contains chlorine atom. Iodine has lower electro-negativity (2.5) than that of chlorine (3.0). Hence, alkyl iodide would be a less polar compound. Since water is a highly polar solvent, it will not be able to solvate alkyl iodide as much as alkyl chloride due to higher attraction to the more electro-negative atom of chlorine than that of iodine. As a result, it will not be able to increase the salvation of the transition state as much as that of alkyl chloride which has higher polarity.2 Hence, the activation energy of the alkyl iodide would not be lowered as much as that of alkyl chloride and so its Ea would be higher than 31 kJ/mol. Structure of bromophenol blue indicator at alkaline pH.7

Essay --

â€Å"Minister’s Black Veil† and â€Å"Young Goodman Brown,† both written by Nathaniel Hawthorne, are representations of sin that linger in our world. Mr. Hooper, the minister, has secret sin and wears a black veil over his face until the moment he dies, while Young Goodman Brown walks alongside the devil himself. Through these two dark and somewhat uncomfortable story lines, we can see how evil affects these two men and how their view of the world changed after their encounter with sin. Hawthorne uses dark and mysterious settings to explain how evil lingers everywhere and any man could be a victim of its psychological effects, which could dramatically change his character. In both short stories, Hawthorne uses tone and characters to show the nature of evil. In â€Å"Minister’s Black Veil,† Hawthorne creates a scene where the minister shows up to a wedding with the black veil. The presence of sin symbolized by a simple object â€Å"portends nothing but evil to the wedding.† A ceremony so sacred and pure, and blessed by God, can be contaminated with the dark existence of evil. Similarly, words such as â€Å"dark,† â€Å"awful,† â€Å"evil,† â€Å"shudder,† and â€Å"wicked† are used throughout both stories and show how evil lingers everywhere we go. Along with tone, Hawthorne uses characters to show how evil works within us. The old man with the staff in â€Å"Young Goodman Brown,† can be interpreted as the devil. Like all evil, the devil tempts and torments us. The old man uses his staff, frequently referred to as a serpent, to tempt Young Goodman Brown, in the same way that the ser pent tempted Adam and Eve in to eating the apple of good and bad, as told in the Bible. Evil not only lingers in all places, but also works its way into everyone. The victims of evil in b... ...at the minister and young man experience ins the two short stories causes psychological discomfort and change in character. Hawthorne wrote the â€Å"Minister’s Black Veil† and â€Å"Young Goodman Brown† to display the nature of evil. He uses dark words and mysterious and uncomfortable settings to show the presence of evil lingering everywhere. The two stories display how evil is capable of attacking anyone, no matter how righteous and innocent he/she seems to be. Knowledge of evil and people’s sins can have a significant psychological effect on an individual, which can change his/her character entirely. In our world today, we encounter many trials concerning evil and sin each day. Even the people we love so dearly could be a victim, without us knowing, like Goodman Brown and his wife, Faith. The nature of evil works its way into every human being; it is inevitable.

Indochina :: History

Indochina Indochina is made up of Laos, Cambodia and Vietnam. It was colonized by the French in the late 1800's and given up in 1939. Japan tookover France’s loss after that. After Japan’s defeat in 1945, Vietnam’s patriot and communist, Ho Chi Minh and his Viet Minh declared Vietnam independent. After that, France came to claim their loss. The US supported France fearing the "Domino Theory" would take affect after in 1949 China fell to communism. In 1950, the US sent troops to South Korea to prevent the dominos from falling. The Vietnamese took fort Dien Bien Phoo in May of 1954, so then the French finally pulled out. That set up 2 nations North Vietnam and South Vietnam split at the 17th parallel. Ho Chi Minh was in the North and was a Communist Ngo Dinh Diem was in South and disliked communism. He argued that if there was an election to choose a leader of 1 unified nation, that Ho would not permit fair elections. Viet Cong Rebellion In 1956, Diem closed all elections, and appointed local officials. That gave him less of support. Also he didn’t win the support of the peasants, that was a major mistake... in the south Vietminh members who were located in South Vietnam formed their own communist party. Diem called them the Viet Cong meaning Vietnamese Communists. North Vietnam supported the rebellion in the early parts. In 1959 the Vietminh set up a supply route to South Vietnam through Laos and Cambodia. They were then named the Ho Chi Minh trail. Also in 1959, the first American advisors were killed during a battle. By 1960 the Vietcong had about 10,000 troops and were threatening to overthrow Diem. Then the US sent 15,100(WorldBook) more US advisors in from 1961 - 1963. The Buddhist’s also had a hard time with Diem, they felt he did not give enough religious freedom. The Buddhists also held the better part of Vietnam’s population. On June 21, 1963, an old Buddhist Monk Quang Duc lit himself on fire as a form of protest. Diem who was a Roman Catholic and his brother, performed massive arrests on Buddhists and raided Buddhist temples. Kennedy urged Diem to improve relationships with Diem, but he didn’t take his offering. Then a group of generals who were against Diem formed. On Nov. 1, 1963, the generals overthrew Diem and his brother, and Diem and Nhu were murdered.

Pre-literacy and Modern Vestiges Essays -- Literature Epic Poetry Poem

Pre-literacy and Modern Vestiges For many years, the conventions and existence of epic poetry from the pre-literate age were explained as repositories for information. A well-known story, usually involving a hero that embodied the virtues of the society who told the story, engages in battles, quests, etc. As the epic is spoken to an audience, the hero’s actions and the way they are described impart the audience with information and teachings. The information the listeners received is thought by some to be analogous to a modern day textbook lesson, in which students learn mathematics, grammar, and law, all by the written word. So is the contention of Homeric scholar Eric A. Havelock. As Hobart and Schiffman state in Orality and the Problem of Memory, Everywhere he looked in Homer, Havelock saw a wealth of instruction. For instance, the quarrel between Achilles and Agamemnon at the beginning of the Iliad embodies for him a wide range of subliminal â€Å"teachings.† It lays out the rules for disposition of captives, the etiquette of making and receiving ransom requests, the reverence due to priests, the respect accorded to kings by powerful warriors, and the symbols of public authority†¦(19). Havelock believed the nature of the epic was to verbally hand down a type of classical social contract, so that society could remain stable based upon the information that the speaker’s gave audiences of the Iliad. Integral to the audience’s reception of these teachings was a willingness to become participatory in the communication of the epic. According to Havelock, this is not a choice, but a necessity for a pre-literate listener. Havelock contends that a pre-literate soci... ...ring a list of words and definitions. What is important in Hobart and Schiffman’s essay is the idea that the purpose of oral epics is radically different than what has been traditionally thought. Our modern concept of memory is a very personal experience, as is for the most part our learning styles. Books are intimate and stress the individual interpreter of them; their pages are filled with information that in the reader’s hands might be hundreds of years removed from the time they were written. Yet with spoken epics, the only way to experience them was in the flesh, listening in a group to the speaker. It was a nominally individual process, but did include information as a print culture knows it. In the present day, perhaps the immediacy of the performance nature of pre-literate work is overlooked when so many written words flash before our eyes on pages. Pre-literacy and Modern Vestiges Essays -- Literature Epic Poetry Poem Pre-literacy and Modern Vestiges For many years, the conventions and existence of epic poetry from the pre-literate age were explained as repositories for information. A well-known story, usually involving a hero that embodied the virtues of the society who told the story, engages in battles, quests, etc. As the epic is spoken to an audience, the hero’s actions and the way they are described impart the audience with information and teachings. The information the listeners received is thought by some to be analogous to a modern day textbook lesson, in which students learn mathematics, grammar, and law, all by the written word. So is the contention of Homeric scholar Eric A. Havelock. As Hobart and Schiffman state in Orality and the Problem of Memory, Everywhere he looked in Homer, Havelock saw a wealth of instruction. For instance, the quarrel between Achilles and Agamemnon at the beginning of the Iliad embodies for him a wide range of subliminal â€Å"teachings.† It lays out the rules for disposition of captives, the etiquette of making and receiving ransom requests, the reverence due to priests, the respect accorded to kings by powerful warriors, and the symbols of public authority†¦(19). Havelock believed the nature of the epic was to verbally hand down a type of classical social contract, so that society could remain stable based upon the information that the speaker’s gave audiences of the Iliad. Integral to the audience’s reception of these teachings was a willingness to become participatory in the communication of the epic. According to Havelock, this is not a choice, but a necessity for a pre-literate listener. Havelock contends that a pre-literate soci... ...ring a list of words and definitions. What is important in Hobart and Schiffman’s essay is the idea that the purpose of oral epics is radically different than what has been traditionally thought. Our modern concept of memory is a very personal experience, as is for the most part our learning styles. Books are intimate and stress the individual interpreter of them; their pages are filled with information that in the reader’s hands might be hundreds of years removed from the time they were written. Yet with spoken epics, the only way to experience them was in the flesh, listening in a group to the speaker. It was a nominally individual process, but did include information as a print culture knows it. In the present day, perhaps the immediacy of the performance nature of pre-literate work is overlooked when so many written words flash before our eyes on pages.

Ghost dances By Christopher Bruce Essay

Ghost dances was created in 1981. The performance was choreographed by Christopher Bruce. The piece explores the human rights of the people of chille and the depression that the lack of human rights caused. The inspiration of the dance came from a letter that Christopher received from a widow of a Chilean folk singer, who was murdered. Christopher felt sympathetic towards the letter, and after being asked to do a production for the Chilean Human Rights Committee, and was given a lot of South American music with which he fell in love with. The dance also explores the cross over from dying to either heaven or hell. It takes place in limbo where re-enactments of citizen’s lives are performed before crossing over. The dance uses traditional folk movement as well as other snippets of genres such as Contemporary and Ballet. Throughout the performance lighting is used to accompany the movement to create certain atmospheres , for example in the beginning the three skeletal dancers are using quite strong eerie movement which represents the awakening of them, the lighting is a light blue which reflects against the backcloth and creates a moonlight which complements the movements. In contrast to this, when the dead people enter the stage the lighting becomes less dark and gloomy and more uplifting and bright, which then allows the audience to differentiate between the characters, this is called semiotics. There are 3 different classes of people among the civilians, the upper class, middle class and lower class. You can establish this by the costumes they are wearing. For example the upper class are wearing suits and fancy dresses whereas the lower class are wearing torn and damaged clothes, this shows social status even after death. The dynamic content of Ghost dances is very varied, some movements are soft and floaty such as the trio between the three female dancers, and others are more striking and large for example when the skeletal dancers take hold of the civilians and control them, this could represent the taking of their souls and the crossing over. It also shows a disruption to their community and reflects the idea of murder and terrible things happening to the poorer, common people such as fathers taken away from their families and shot or thrown away in cells and tortured to death. When they all dance in unison it  shows a community like culture and everyday life. When the community is first introduced they all enter in a dream like state as to show that they are quite oblivious for what is about to happen, this draws in the attention of the audience straight away. The fact that the dance ends in the repetition of this shows that they have all moved on and the skeletal dancers repeat the beginning phrase to show the ending of it all and the possibility of it to start over with a new lot of civilians. To conclude Christopher used many aspects to put across his interpretation on the tragedies that were occurring in chille. One of the biggest was his use of movement and structure of the piece. The structure of the dance allowed the introduction of the different classes of people and the effect it had on them. The use of costume enabled the audience to see the full extent of the movement and the style of the dance. In my opinion I think the choreography led me to interpret the performance as a crossing over from one world to another and using the snippets of their lives to put across the horror and torture of the civilians. I found myself drawn into the performance and felt a connection to the meaning behind the movement. The structure and subject matter helped convey the meaning so that it was easy to follow but didn’t force me to interpret the dance in just one specific way, but allowed me to create a story and plot of my own.

Performance Management Essay

Activity 1: The business life today becomes more challenging for the companies and employees, where the organizations want to attract employees with high qualifications and professional experience with lower salary. On the other side the employees looking for jobs develop their qualifications with high (or reasonable) salary. And here is the challenge. This challenge could be managed by something called performance management, where it will give the balance to the relationship between the two sides. Performance management is process used to recognize, encourage, determine, evaluate, develop and reward the employee performance. And this will grease the circle and shrink the gap and toward achieving the organization objectives. Any effective performance management system must include these components: 1. Performance Planning: Performance planning is the first crucial component of any performance management process which forms the basis of performance appraisals. Performance planning is jointly done by the appraise and also the reviewer in the beginning of a performance session. During this period, the employees decide upon the targets and the key performance areas which can be performed over a year within the performance budget. This is finalized after a mutual agreement between the reporting officer and the employee. 2. Performance Appraisal and Reviewing: The appraisals are normally performed twice in a year in an organization in the form of mid reviews and annual reviews which is held in the end of the financial year. In this process, the appraisee first offers the self filled up ratings in the self appraisal form and also describes his/her achievements over a period of time in quantifiable terms. After the self appraisal, the final ratings are provided by the appraiser for the quantifiable and measurable achievements of the employee being appraised. The entire process of review seeks an active participation of both the employee and the appraiser for analyzing the causes of loopholes in the performance and how it can be overcome. This has been discussed in the performance feedback section. 3. Feedback on the Performance followed by personal counseling and performance facilitation: Feedback and counseling is given a lot of importance in the performance management process. This is the stage in which the employee acquires awareness from the appraiser about the areas of improvements and also information on whether the employee is contributing the expected levels of performance or not. The employee receives an open and a very transparent feedback and along with this the training and development needs of the employee is also identified. The appraiser adopts all the possible steps to ensure that the employee meets the expected outcomes for an organization through effective personal counseling and guidance, mentoring and representing the employee in training programmes which develop the competencies and improve the overall productivity. 4. Rewarding good performance: This is a very vital component as it will determine the work motivation of an employee. During this stage, an employee is publicly recognized for good performance and is rewarded. This stage is very sensitive for an employee as this may have a direct influence on the self esteem and achievement orientation. Any contributions duly recognized by an organization helps an employee in coping up with the failures successfully and satisfies the need for affection. 5. Performance Improvement Plans: In this stage, fresh set of goals are established for an employee and new deadline is provided for accomplishing those objectives. The employee is clearly communicated about the areas in which the employee is expected to improve and a stipulated deadline is also assigned within which the employee must show this improvement. This plan is jointly developed by the appraisee and the appraiser and is mutually approved. 6. Potential Appraisal: Potential appraisal forms a basis for both lateral and vertical movement of employees. By implementing competency mapping and various assessment techniques, potential appraisal is performed. Potential appraisal provides crucial inputs for succession planning and job rotation. Good performance management will result to good motivation for the employees. Such thing will take us to discusses theory x and theory y. If we assumes the employee is lazy and doesn’t like to work, where he will avoid taking responsibili ties and duties, and he works for getting the salary only. Then the attitude toward the employee will be similar to mind image, So, there is a hidden guidance line will prove that imagination in the real life. And the opposite thing is right. Where if we considered the employee is responsibility seeker and challengeable and like the work. We will consider him as creative, where we will motivate him and develop his career and knowledge to be innovative in the work. In the performance management system the organizations relies on the appraisal system to build the appropriate reward theme for employees who are under evaluation. Where the reward is the result of the employee performance and it will represent the pleasure of that performance by the organization or in other words it is the return on investment of the employee’s skills, time and efforts. The fair and reasonable reward will lead the employee to be in motivation situation, and on top of that it will give the feeling of loyalty in the organization, also the fair reward system w ill increase the satisfaction level and will make innovative culture in the organization. The reward that is given to the employee could be financially and could be non-financially. For example the financial rewards could be cash compensation, commission or bonuses which are considered as direct compensations, on the other hand there are non-financial rewards one example of them is the life insurance for the employee himself only or his family as well. We know that the performance management is a process not an event. Performance management is not another term for personal appraisal. It is a process that brings together and manages all the factors that affect performance, treating the individual as a vital component but not the only component in a multifaceted aspect of management Well, in the performance management, the key elements to be considered while managing the poor or good performance are: * The level of performance to be achieved. * the competences needed to achieve this level of performance * the activities and resources needed to motivate and empower people * the monitoring and review mechanisms that measure performance and compare results with targets * the measures taken to improve performance and attain best practice * the measures taken to ensure the planned targets and competences are the right ones for the organization and its stakeholders Performance Review & Development Plan is an evaluative tool to be used for all administrative staff and managers. It allows on an annual basis for each supervisor and employee to: Clarify and define areas of responsibility; jointly set performance objectives for the next review period; set measurable standards for performance; review objectives and performance; and identify and address developmental needs. In terms of potential outcomes of a performance review, high ratings (significantly exceeds expectations) will result in the recognition of extremely strong performance and lead to the identification of performance objectives or other assignments which may provide additional opportunities to obtain further skills and experience, as well as the establishment of development goals to continue the employee’s professional/personal development and growth. With moderate ratings (fully meets expectations), the supervisor and employee identify upcoming performance objectives and outline the ways in which job expectations and standards could be exceeded in future. Development goals that will support the employee to reach greater achievements should be established. In the event of low ratings (needs improvement), the supervisor and employee should clearly identify areas where performance can be improved, review what support and assistance may be required in order to realize such improvements, and establish development goals stemming from that discussion. During the course of the following review period, particular attention should be placed on areas needing improvement, with ongoing communication between the supervisor and employee regarding progress made. Frequency and Timing Performance reviews are conducted on an annual basis and should be completed by the immediate supervisor and submitted to Human Resources no later than August 1 of each year. All new employees undergo a performance review by the conclusion of their probationary term, and on an annual basis by August 1 thereafter. The supervisor may waive an annual performance review if it falls within three months of the probationary review Process 1. Setting Performance Objectives and Development Goals for the Review Period At the beginning of the cycle, the supervisor and employee meet to review the employee’s position and key responsibilities and establish performance objectives and development goals for the review period. Performance Objectives: * should establish between 3 and 5 objectives for a given year; * should be specific, measurable, and attainable within the time frame identified (multi-year objectives should be broken down into smaller components); * should be reflective of the employee’s role level; * should not be above and beyond the employee’s current duties, but reflective of his/her responsibilities within the context of the department’s goals and priorities for the upcoming year. Development Goals: In establishing new development goals, the supervisor and employee should consider: * areas of performance requiring improvement; particularly those with ratings of needs improvement; * training needs arising from the performance objectives set for the following review period, including situations where there are anticipated changes to responsibilities or technologies and where an employee may be assisted to gain the necessary skills and/or knowledge; and * Areas of personal interest for professional development and growth, as they relate to future potential opportunities at the university. The development plan should identify specific and measurable goals with a recommended course of action. Such goals may include: providing additional or more focused direction and guidance to enhance current performance; providing specific training opportunities related to job responsibilities; supporting enrolment in formal educational programs related to job responsibilities; encouraging the reading of publications related to work performed; supporting participation in professional organizations related to areas of responsibility; and/or delegating assignments to provide opportunities to acquire new skills. Throughout the year, employees should be provided with the necessary supervisory guidance, direction and feedback. Performance objectives should be periodically reviewed to ensure they remain valid and realistic and, if required, modified or removed. 2. Preparing for the Performance Interview: In late May or early June the immediate supervisor should: a. provide a copy of the Performance Review & Development Plan Guide and Form to the employee; b. schedule a review meeting with the employee with a minimum of two weeks’ notice; and c. prepare for the interview. 3. Conducting the Performance Interview The purpose of the interview is to promote increased communication and understanding between immediate supervisors and employees through discussion of the following: the accomplishment of performance objectives identified in the previous review, and any factors affecting their attainment; the degree to which development goals were met; strengths and weaknesses related to the performance factors; the development of performance objectives for the next review period; and the establishment of new development goals for the next review period. 4. Completing and Filing the Documentation – Comments and Signature by Immediate Supervisor and Employee – Approval stage. Activity 2: The discussed issue was the reduction in sales level from the side of excellent employee in the organization, where the employee has some strength such as he is well organized, answering too many queries and continues following up with the customers issues. On the other side he faced a problem where he was alone for last six months in the call center, where his colleague left the job. So, the overload was handled by only one employee, where it was terrible thing. But the weakness in the whole story was the bad communication from the employee to the management, where he kept quiet and didn’t report the problem to the management. After the discussion we agreed to give him promotion because of his great performance regardless the reduction in the sale, and he will follow a development program in communication skills. As well as that, I agreed with the management to hire another two employees with him to hold some duties with him. Here we can say that the problem solved and we guaranteed to do not repeat again, and established a development program to the employee to improve his skills. Reference: 1) C.LEATHERBARROW, J.FLETCHER and D.CURRIE (2010), Introduction to Human Recourse Management, a guide to human recourse practice. Second Edition. London, Chartered Institute of Professional Development.